Follow the following steps:

1. Install SEGTeX.
2. Install LaTeX2HTML.
3. Set LATEX2HTML environmental variable to $TEXMF/latex2html where $TEXMF is the place of your SEGTeX installation.
4. In the reproducible paper directory, run
   sftour scons lock

   to install reproducible figures. Then run

   scons html

   or

   scons papername.html

   (if the file name is papername.tex rather than paper.tex) to convert the paper to HTML.

5. In the reproducible paper directory, run
   scons install

   or

   scons papername.install

   (if the file name is papername.tex rather than paper.tex) to install the HTML paper under $RSFROOT/share/madagascar/book

6. On the book level, you can convert a full report or book to HTML by running
   scons www

See more instructions on assembling reports from papers.